The traditional artistry of embroidery is essentially a heritage nurtured by womenfolk. The same is true for the culinary delights of the region. Throughout time, the innate artistry of pastoral women reflected on the intricate thread work on looms and also pithas (cakes). The two distinct forms often present a common thread of inspiration and the execution.
Kay Kraft has in the past presented our abundant cultural and traditional charms, through their designs presented in outlets, exhibitions and seasonal festivals. The emphasis has been on blending pastoral influences with chic urban settings. A significant segment of the Kay Kraft clientele is the youth, hungry to savour traditional crafts and artistry.
For the last few months, Kay Kraft design studio has been toying with patterns of nakshi pitha, in an attempt to derive inspiration and put up a reflection in their line. The various styling and decorative designing of the cakes were presented in the exhibition, held from 17-21 August 2008, at the Drik Gallery.
The exhibition generated much enthusiasm amongst the fashionistas, students of folklore and prospective designers. The depiction of significant cultural elements, well orchestrated, lead to a new flavour suited for contemporary fashion while revering the cultural heritage.
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